Your business is growing. So why does revenue still feel harder than it should?
Audit your offer stack, pricing and lead flow in one sitting, then walk away with a 30-day plan to unlock revenue you are leaving on the table.
Sound familiar?
You are busy every week, yet monthly revenue barely moves.
Your prices were set years ago and you are not sure they still make sense.
Leads come in, but you cannot say exactly where they go cold.
Most revenue problems are architecture problems. This workbook shows you where the structure is leaking.
A working session, on paper.
You will leave with your five revenue levers calculated, your biggest leaks named, and a focused 30-day plan to recover revenue you are already earning on paper.
Revenue Health Scorecard
A 10-point diagnostic that shows where your revenue system is strong and where it is quietly costing you.
The Revenue Equation
Plug in your real numbers for five levers and model what a 10% lift in each one is worth.
Offer Stack Audit
Map your entry, core, premium and continuity offers to spot gaps in how clients move and spend.
Pricing Audit
Pressure-test your pricing with value-based thinking, anchoring and tiered packaging, and decide when to raise prices.
Lead Flow Map and Leak Finder
Track every lead source by volume, cost and conversion, then check off the leaks draining revenue after the sale.
Recurring Revenue and 30-Day Plan
Design a predictable revenue base, then narrow 90 days of priorities into four focused weeks.
Every chapter ends with something you fill in.
151+ fillable fields: scorecards, worksheets and planning tables you complete as you read.
When you finish, you will have
A clear number for what a 10% lift in each revenue lever is worth
A complete map of your offers with the missing rung identified
A pricing decision you can act on this month
A written 30-day plan with owners, metrics and weekly targets
This is for you if
- Founders and owners of service businesses, agencies, clinics and consultancies
- Operators doing $250K to $20M who feel growth is harder than it should be
- Leaders who want decisions and numbers they can act on
- Teams preparing for a pricing change, new offer or growth push
This is not for you if
- Pre-revenue ideas still looking for a first paying customer
- Anyone hoping for a shortcut without looking at their own numbers
- Businesses that want a done-for-you sales script in place of strategy
The chapters
- 01How to use this workbook
- 02Revenue Health Scorecard
- 03The Revenue Equation
- 04Offer Stack Audit
- 05Pricing Audit
- 06Lead Flow Map
- 07The Leak Finder
- 08Recurring Revenue Design
- 09Your 30-day plan
- 10Your next move
Questions
The revenue is already in your business. Go find it.
Find the hidden drag in your offers, pricing and lead flow
Once your revenue architecture is clear, the next lever is visibility. Learn how to build authority with AI so the right buyers find you first and arrive ready to buy.
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