Your offer is premium. Your sales conversations should feel that way too.
A structured framework and fill-in workbook for founders who sell high-ticket services. Walk away with a talk track, pricing script and follow-up system you can use on your next call.
Sound familiar?
You get great calls that end with "let me think about it" and then silence.
You discount before the client even asks, just to make the moment less awkward.
Every sales call feels improvised, so your close rate depends on your mood that day.
Premium sales is a skill with a structure. This workbook gives you that structure and makes you apply it.
A working session, on paper.
You will finish with a scored view of your sales confidence, a qualification worksheet, a six-part talk track in your own words, objection reframes, a follow-up cadence and a 30-day plan to put it all to work.
Sales Confidence Scorecard
A 10-point diagnostic that shows exactly where your sales conversations lose momentum, from qualification to follow-up.
Premium Buyer Psychology
What high-ticket buyers actually need to say yes: lower risk, certainty, trust and status, applied ethically.
The Qualification Worksheet
Score every prospect on need, budget, authority, timing and fit before you invest an hour in a proposal.
The 6-Part Premium Conversation
A call structure from frame to decision, with talk-track prompts you write in your own voice.
Pricing and Objection Playbook
How to present one price with calm confidence, plus reframes for price, timing, partner, trust and "think about it."
Follow-Up Cadence and 30-Day Plan
Your 24-hour, 3-day, 7-day and 14-day scripts, then a weekly plan to install the system.
Every chapter ends with something you fill in.
125+ fillable fields: scorecards, worksheets and planning tables you complete as you read.
When you finish, you will have
A qualification score for every prospect before you write a proposal
A six-part call script written in your own words and ready to use
Calm, prepared responses to the five objections you hear most
A follow-up cadence that keeps deals moving without chasing
This is for you if
- Founders and owners who personally close deals of $3K and up
- Agency, clinic and consultancy leaders training a team to sell premium offers
- Operators raising prices who need the sales conversation to keep up
- Anyone who wants a repeatable process instead of relying on charisma
This is not for you if
- People looking for pressure scripts or manipulation tactics
- Low-ticket ecommerce sellers with no sales conversation in the process
- Anyone wanting a shortcut that skips doing the written exercises
The chapters
- 01How to use this workbook
- 02Your Sales Confidence Scorecard
- 03Premium Buyer Psychology
- 04Qualify Before You Pitch
- 05The 6-Part Premium Sales Conversation
- 06Present Your Price with Confidence
- 07Handle Objections Without Pressure
- 08Follow-Up That Closes
- 09Sell with Integrity
- 10Your 30-day plan
- 11Your next move
Questions
Close bigger deals with less friction, starting with your next call.
Lead premium sales conversations that close bigger deals with confidence.
If you want an expert to review your offer, pricing and sales process with you and build the system around your business, VIP Advisory is the natural next step.
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